Givenchy Scenographic Event: Fictional School Project
Introduction
For this collaborative project, I worked with two talented classmates to organize a sensory-driven corporate event for Givenchy. My role as the lead designer focused on creating a 3D mockup of the event, conceptualizing the design of the parcours, and selecting the ideal location to bring the experience to life. The event was structured as an immersive journey, guiding attendees through a maze where they could explore new products while engaging all five senses—smell, touch, sight, hearing, and taste. The goal was to create an environment that both captivated and informed, providing a multisensory experience that highlighted Givenchy's luxury offerings in a memorable way.
Concept
This immersive corporate event concept was designed to highlight Givenchy’s product lines—makeup, skincare, and fragrances—through an engaging specially designed course that takes the person on a unique journey of senses experience. Each themed section featured sensory elements to captivate and challenge participants.
Guests moved through the space, engaging their five senses: experiencing scents in the fragrance room, tactile surfaces in skincare, and visual artistry in makeup. The journey culminated in a mysterious twist: guests had to uncover three missing iconic Givenchy products hidden throughout the specially designed course that takes the person on a unique journey of senses.
Design Highlights
Themed Sensory Rooms:
Makeup: Bold visual textures and interactive elements.
Skincare: Soft lighting and tactile experiences.
Fragrances: Aroma-infused spaces with ambient sounds.
Mystery Challenge: A gamified element to uncover missing iconic products.
Event Flow: Smooth navigation with visually captivating zones.
Key Contributions
3D Event Mockup: Created using SketchUp to visualize the specially designed course that takes the person on a unique journey of senses design and optimize space flow.
Event Route Design: Developed a seamless parcours guiding participants through themed rooms while maintaining engagement and curiosity.
Venue Selection: Identified the École Nationale Supérieure des Beaux-Arts in Paris as a location that allowed for creative transformations while paying tribute to Givenchy's aesthetic and heritage.
Key Objectives
Provide an unforgettable experience for 900-1000 Givenchy employees.
Create a digital and futuristic atmosphere.
Reveal three brand products in a creative way.
Encourage employees to rediscover Givenchy's product lines.
If you require further details about the project, please feel free to reach out!